(Plus: Shana Davison, CMP, Featured on the Global Podcast Network!)
When it comes to successful events, great planning is only half the story. Strategic promotion is what turns a well-planned event into a well-attended one.
At ASPIRE Event Management, we believe every touchpoint leading up to an event is an opportunity to connect. From creative campaigns to personalized outreach, we work with clients to ensure their event stands out long before guests walk through the door.
And recently, we had a chance to share that approach on a bigger stage.
🎙️ Our founder, Shana Davison, CMP, was invited to speak on the Global Podcast Network, where she discussed ASPIRE’s approach to full-service event planning and the strategy behind our newest experience, the Event Konnector Conference.
Below, we’re sharing 8 proven ways to promote your event effectively — including how our podcast appearance fits into the larger strategy.
1. Email Campaigns That Add Real Value
Email is still one of the most powerful tools for event marketing — if done with intention. Skip the generic blasts and focus on:
- Teasers that build excitement
- Personalized invitations by audience type
- Reminders and last-chance messages
- Post-event follow-ups to continue the conversation
💡 Pro Tip: Include exclusive insights or content in your emails, like speaker quotes or behind-the-scenes videos, to boost engagement.
2. Shareworthy Press Releases
Press releases don’t just build credibility — they expand your reach. Use them to announce:
- Your event launch
- Keynote speakers or major sponsors
- Industry innovations or themes
A well-placed release can open doors to interviews, editorial features, and wider media visibility.
3. Social Media that Builds Momentum
Think beyond announcements — use your social platforms to create a story arc leading up to the event. Try:
- Speaker spotlights and team features
- Countdown graphics
- Behind-the-scenes planning clips
- Interactive content like polls and live Q&As
Don’t forget to create and consistently use your event hashtag.
4. Leverage Influencers & Partners
Speakers, vendors, sponsors, and industry influencers already have the audiences you want to reach. Equip them with branded content — graphics, social copy, and hashtags — to make it easy for them to promote your event organically.
5. Appear on Podcasts (Like We Did!)
Podcasts offer the chance to tell your story in a real, human way — and reach highly engaged listeners.
🎧 That’s why Shana Davison, CMP, was honored to appear on the Global Podcast Network, where she discussed how ASPIRE delivers seamless support for conferences, team-building programs, incentive travel, and high-impact meetings — creating unforgettable experiences for clients nationwide.
She also highlighted the Event Konnector Conference — a fresh events industry experience crafted to foster peer-to-peer learning and create immersive, meaningful connections.
🧡 Catch the episode here
6. Build Strategic Partnerships
Your venue, sponsors, and partners are invested in your event’s success. Work with them to co-promote through:
- Shared email campaigns
- Social media cross-posts
- Blog features or webinars
It’s a win-win that extends your promotional reach while building stronger collaboration.
7. Create Cohesive Print + Digital Materials
Consistency across all platforms — from your registration page to your signage — reinforces your brand and builds trust. Develop:
- Save-the-date graphics and flyers
- Branded speaker one-sheets
- Interactive digital agendas or apps
- On-site signage and wayfinding that aligns with your message
8. Use Content Marketing to Tell Your Story
Blogs, videos, speaker interviews, and post-event recaps give your audience a deeper connection to your event. Plus, they’re great for SEO and long-term visibility.
Final Thoughts
Your event deserves to be seen — and promoted — with the same level of intention you put into planning it.
At ASPIRE, we help clients develop tailored promotional strategies that match their goals, audience, and budget. Whether that means securing podcast features, managing multi-platform campaigns, or working hand-in-hand with partners, we bring it all together with clarity and purpose.
📩 Looking for a partner who can handle both the planning and the promotion?
Let’s connect. We’d love to help bring your next event to life — from first impression to final applause.